Here is the answer from Mads Nipper of LEGO’s Corporate Management. … Our selling costs in Europe and Asia are higher than in the US because of the size of US market and retailers (economies of scale). Furthermore, the US market is by far the most price competitive in the world.
Why is LEGO cheaper in America?
Because LEGO is SO much cheaper in the US than in Denmark. The US has historically had dirt-cheap LEGO compared to the rest of the world, largely because of competition in the US toy market. If I recall correctly, Germany made the most profit for LEGO— in part because they could charge more there.
Why are Legos so cheap?
The number of pieces in a LEGO set influences the cost and, therefore, the price you pay. The price of LEGOS has decreased since 40 years ago. In 1985 a LEGO brick cost about 40 cents per brick; today, it averages 10-12 cents per brick.
Did Legos used to be cheaper?
Believe it or not, the price of Legos is cheaper than it was back in the 70s and 80s. When you consider the price cost per brick, Legos have been running around 10 to 13 cents per brick for almost a decade. In 1985 they were at an all time high at 40 cents per brick.
What country uses the most LEGO?
Denmark is the birthplace of LEGO. So, while most living costs in Denmark are high compared to the rest of the world LEGO remains mostly affordable (yes, LEGO is a living cost). Reasonable prices and no surprises across the sets in our study make Denmark the cheapest place in Europe to get your bricks.
Who is the owner of LEGO?
Why is LEGO expensive in Australia?
LEGO Australia sold almost 7 million sets in 2011; and every one cost more to buy here than elsewhere in the world. … Furthermore, the US market is by far the most price competitive in the world. These factors combined mean that we have for years priced our products higher in eg Europe than the US.
Why is LEGO so expensive in Europe?
The member states of the EU each set a value-added tax (VAT) on items sold in those countries. This rate currently varies from 15% (Luxembourg) up to 27% (Hungary). LEGO includes the VAT in the listed price in countries where it is collected.
Why are Legos so expensive 2020?
Lego’s are so expensive because their quality, durability, flexibility, support, marketing, and network is unmatched. Further, the number of specialized pieces included in their sets has grown substantially over the years along with the availability of licensed products.
Why are Legos so strong?
The plastic used in Lego – a type of polymer called ‘acrylonitrile butadiene styrene’ (ABS) – is surprisingly strong. In fact, it’s able to withstand compression better than concrete. … ‘Insulated concrete formwork’ (ICF) uses hollow polystyrene blocks that are assembled into walls and then pumped full of concrete.