What human motivation does Lego address?

Niels B. Christiansen: LEGO is a toy for unleashing both imagination and creativity, and as a company and organization we also always aim to generate an environment of creativity and innovation.

What is the purpose of LEGO?

Inspire and develop the builders of tomorrow‘ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.

Is LEGO an ethical company?

The LEGO Group is the highest rated company when it comes to being fair in business, being ethical, open and transparent, according to the study from Reputation Institute. “We are humbled that people recognize our efforts to create a better world for future generations,” said Niels Christiansen, CEO, The LEGO Group.

How is LEGO seen as an ethical employer?

The LEGO Group carries out integrity due diligence screenings of third parties and continually improves its third party due diligence process. The LEGO Group addresses risks holistically, including issues concerning anti-bribery and corruption, social responsibility, human rights and environmental sustainability.

What is CSR of LEGO?

1. LEGO: Developing Young Minds Through Play. LEGO’s CSR initiatives work toward LEGO’s mission of building a better world for children.

Are Legos bad for the environment?

In 2018, the Lego Group’s greenhouse gas emissions — encompassing its own operations and supply chain — came to 1.1 million tonnes of carbon dioxide equivalents. Breaking that figure down, the firm says that its own operations accounted for 12% of total emissions.

IT IS INTERESTING:  What happens if Lego gets wet?

The acknowledgement of Lego in popular culture is demonstrated by the toy’s wide representation in publication, television and film, and its common usage in artistic and cultural works.

Is Lego a good place to work?

Lego is the world’s most reputable company as tech giants lag, survey says. … Lego has topped a list of the world’s most reputable companies for the fourth year in a row, according to an annual survey, closely followed by Disney, with both firms appearing in the top 10 every year since 2011.

How is Lego being socially responsible?

The LEGO Foundation has adopted several policies in relation to Corporate Social Responsibility especially human rights, children’s rights, employees’ safety, anti-bribery and corruption and principles for avoiding conflicts of interests.

World of lego games