The core values of the company – fun, creativity, imagination, learning and caring – all tie in with play, and the company sees this as an incredible asset for building a strong company culture.
What is the purpose of LEGO?
‘Inspire and develop the builders of tomorrow‘ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.
How does LEGO create value?
LEGO adds value by enabling team building and problem solving in environments such as the workplace (through LEGO SERIOUSPLAY®, a consultancy tool).
What does the Lego brand stand for?
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
Why is Lego unique?
Lego calls it the System of Play, and it is both a manufacturing principle, allowing the company to reuse the same molds to make infinite new sets, and a play proposition: The more bricks you own, the more you can build. … For children, Legos allow them to build whole universes to their idiosyncratic specifications.
Is LEGO popular culture?
The acknowledgement of Lego in popular culture is demonstrated by the toy’s wide representation in publication, television and film, and its common usage in artistic and cultural works.
Is LEGO socially responsible?
The LEGO Foundation has adopted several policies in relation to Corporate Social Responsibility especially human rights, children’s rights, employees’ safety, anti-bribery and corruption and principles for avoiding conflicts of interests.
What human motivation does LEGO address?
Christiansen: LEGO is a toy for unleashing both imagination and creativity, and as a company and organization we also always aim to generate an environment of creativity and innovation.