The aim of the company’s products is to “inspire and develop the builders of tomorrow”, and all products are based on the underlying philosophy of learning and development – through play. It is the LEGO philosophy that “good quality play” enriches a child’s life – and lays the foundations for later adult life.
What is the main purpose of Legos?
‘Inspire and develop the builders of tomorrow‘ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.
Who is LEGO aimed at?
The LEGO brand is among the strongest brands in the world aimed at children and their families. The LEGO values are: Creativity, imagination, learning, fun and quality.
What are the values of LEGO?
The core values of the company – fun, creativity, imagination, learning and caring – all tie in with play, and the company sees this as an incredible asset for building a strong company culture.
What skills does LEGO develop?
10 Incredible Benefits of Playing with Lego®
- Teamwork and Social Skills. …
- Communication and Language skills. …
- Problem solving, Mathematics and Spatial Awareness. …
- Creativity and Experimentation. …
- Physical Development. …
- Perseverance and Management of Frustrations. …
- Self-Confidence. …
- Lowering Anxiety and Stress.
Does Mattel own LEGO?
In the first half of 2015, The Lego Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
The Lego Group.
|Logo since 1998|
|Trade name||The Lego Group|
|Founded||10 August 1932|
Is LEGO a girl?
Among the “10 characteristics for Lego” set forth in 1963 by the founder’s son, Godtfred, is: “For girls and for boys.” Today, girls and boys play equally with Duplo, Lego’s bigger bricks for toddlers. But starting at the princess phase, Lego’s smaller, more intricate kits skew “boy.”