Lego first registered their figures as a “three-dimensional trademark” in 2000. … Lego also tried to trademark a red toy building brick in 2010, but lost the case to Canadian competitor Mega Bloks.
Is LEGO still trademarked?
Danish toy brand Lego has lost its 11-year legal battle to have its famous plastic bricks registered as an exclusive trademark in the European Union. … Lego, Europe’s biggest toy manufacturer, lost the case as the ECJ agreed a product design which produced a “technical result” could not be trademarked.
Can you use LEGO in advertising?
The LEGO trademarks (but not the logo) may be used in a non-commercial manner to refer to LEGO products or elements which are shown or discussed on a web site, as long as the trademark is not unduly emphasized or used in a way that can lead an observer to mistakenly believe that the site is sponsored or authorized by …
Is it legal to make LEGO bricks?
LEGO claims the court ruling will confuse its customers. (CNN) — Toy manufacturer LEGO, famous for its small plastic stackable bricks, is not allowed to register one of them as its trademark, the European Court of Justice has ruled.
Is it illegal to sell fake LEGO?
The short answer is yes. If it’s in violation of Lego’s IP (complete clone sets & instructions), or if it’s a clone product that the person is marketing at genuine Lego (fraud) that’s an issue. If it’s just Lego-compatible bricks from whatever source, then it is what it is.
Does Lego have a copyright?
The LEGO Group owns the copyrights to its building instructions, publications and to the photographs used in our catalogs and on our packages. Copying, scanning and distributing these materials on the Internet would be an infringement of our copyrights.
Is Lego a monopoly?
How LEGO Built – and Maintains – A “Monopoly-Like” Position, One Plastic Brick at a Time. LEGO has built a strong market position over the past several decades. This is not only due to the quality of their products, but also to their ability to keep the competition at arm’s length.
Is the word minifigure trademarked?
On June 16, 2015, Lego Juris A/S obtained two favorable decisions from the General Court of the European Union which will afford protection to famous Lego “minifigure” as a three-dimensional (3D) trademark; a protection that has been denied to its even more famous standard building brick.
Is LEGO stop motion legal?
#3 Legos aka little legos stop motion is considered protected by Fair use.
What is the LEGO font called?
The font used for the Lego logo is very similar to LegoThick, which is a free fan made font based on the logo itself.
What are illegal LEGO building techniques?
In the Lego community, illegal building techniques are simply ways to fit Lego pieces together in a way that the company never intended. These techniques don’t follow the official building guidelines, but some creative designers have used them to make one-of-a-kind pieces.