How did this Co-Creation platform make you feel about Lego in general? The experience of experiencing the LEGO IDEAS site was undoubtedly invigorating and nostalgic bringing out beloved recollections. Every one of the one needs is creative mind to concoct something extremely innovative.
What is Lego’s broader strategy What is the goal of this initiative?
LEGO’s Shared Vision #
The new vision was to rebuild the company’s brand identity as a creative toy-manufacturing enterprise. In this strategy, the marketing department was asked to provide a wider vision of innovation and creativity in the product development process.
In what way do you think LEGO Ideas website helps Lego as a company for its product?
Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.
What type of co-creation does Lego use in its ideas Lego platform Quora?
What is Lego trying to achieve with its website, Lego Ideas? – Quora. Primarily, it’s brand building. Customers who are adamant about making their own LEGO sets now have a LEGO-sponsored avenue to pursue it.
How do you implement co-creation?
What does co-creation with customers really mean?
- Co-Create Your Customer Journey Map. It’s amazing we have to say this, but customers are often not included in customer journey mapping. …
- Follow Up Directly on Suggestions. …
- Speed Up Your Research and Development. …
- Think Like a Non-Profit. …
- Ask Customers To Share Ideas Directly.
Why is LEGO so successful?
LEGO inspires and develops the builders of tomorrow
Building with LEGO bricks helps kids develop their creativity, increase their problem-solving skills, become more resilient and boost their collaboration and communication skills.
What are the types of co-creation?
They distinguish four types of co-creation, which roughly correspond to the four possible combinations of the contribution and selection styles, like this below: Collaborating: open contribution, customer-led selection. Tinkering: open contribution, firm-led selection.
Do Lego ideas creators get paid?
User-inventors are paid 1% of net sales of the set they were part of creating in LEGO Ideas. However, money does not seem to be a major part of the motivation for contributing.
What is the goal of Lego ideas?
LEGO Ideas. The goal was to create a platform where anyone could create and upload a new LEGO kit design. Any idea that receives 10,000 ‘supports’ in 12 months is reviewed by LEGO’s production and legal team for feasibility. Each year, several kit ideas are selected and taken to market.
What is Lego trying to achieve?
A4. Through this platform, LEGO is trying to achieve following:1) By focusing on co-creation with customers, LEGO actually ensures that customers are constantly engaged with the brand, which results in stronger long-term relationships, higher recall value and increased brand loyalty.
What is the difference between co design and co-creation?
Co-design is an attempt to define a problem and then define a solution; co-production is the attempt to implement the proposed solution; co-creation is the process by which people do both.
What is tinkering in marketing?
Tinkering – is where customers make modifications to commercially available products, some of which are incorporated into later releases.