The core values of the company – fun, creativity, imagination, learning and caring – all tie in with play, and the company sees this as an incredible asset for building a strong company culture.
What is LEGO’s vision statement?
‘Inspire and develop the builders of tomorrow‘ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.
What is LEGO’s brand promise?
Keeping the Brand, Business, and Behavior aligned. LEGO’s mission is to inspire and develop the builders of tomorrow. The Brand promise being the joy of building, pride of creation, mutual value creation, positive impact, and succeeding together.
What is LEGO’s purpose?
LEGO has a purpose; to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future.
What is Nike’s vision and mission statement?
Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.] This mission drives us to do everything possible to expand human potential.
What is a good mission statement?
An effective mission statement must be a clear, concise declaration about your business strategy. Don’t underestimate the importance of a mission statement. Every entrepreneur should write a mission statement early on because they provide you and your employees with the framework and purpose.
How did LEGO’s impact society?
The new system gave children the chance to build something sturdy, without it wobbling, or coming undone. Lego also made sure that new bricks were always compatible with old ones. That very same year, the company’s founder died.
What is LEGO’s competitive advantage?
The threshold and distinctive competencies of Lego which helps it in achieving competitive advantage are : large capacities of installed production facilities; innovation and creativity; Raw materials knowledge extensive; creativity in product designing; efficient supply chain; reputed brand name across globe; focus on …