Best answer: What are the three ideas of Lego?

What are Lego Ideas?

Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.

What is the goal of Lego Ideas?

LEGO Ideas. The goal was to create a platform where anyone could create and upload a new LEGO kit design. Any idea that receives 10,000 ‘supports’ in 12 months is reviewed by LEGO’s production and legal team for feasibility. Each year, several kit ideas are selected and taken to market.

What is the most expensive LEGO set?

The 7 Most Expensive Lego Sets in the World

  • Top 7 Most Expensive Lego Sets in the World. …
  • Taj Mahal #10256 – $369.99. …
  • Roller Coaster #10261 – $379.99. …
  • Lamborghini Sián FKP 37 #42115 – $379.99. …
  • Diagon Alley #75978 – $399.99. …
  • Hogwarts Castle #71043 – $399.99. …
  • Liebherr R 9800 Excavator #42100 – $449.99.

What happens when you win Lego ideas?

If you create a LEGO set via LEGO ideas, you get 1% of the profits, only from that set. If you create a set that sparks a whole series of sets, you only get the money from that set. Of course, your design needs to be approved by LEGO and get 10,000 upvotes too.

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Are Lego ideas successful?

Although successful, it took more time from ideation to commercialization and didn’t capitalize on the latent creative power of their huge, enthusiastic fan base. LEGO loyalists are naturally creative, know the product inside out and many were already sharing their builds with other enthusiasts.

How do I contact LEGO with an idea?


What is LEGO trying to achieve through this platform?

Through this platform, LEGO is encouraging consumers to share its ideas and insights which will enable LEGO to stand apart from the competition and add value to its brand.

How many votes do you need for Lego ideas?

Get to know the creators. If a creator’s design gets 10,000 votes, Lego interviews them to learn more about the design. These interviews offer insight into the creative process and can be found on the Lego Ideas blog. Many of the sets also come with booklets that give you even more information about the creator.

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