Best answer: How does the LEGO company come up with creative concepts for their customers?

Gather support from the community. Once you get 10,000 supporters, your set qualifies for a review by the LEGO Review Board. If successful, your idea becomes a real LEGO set that any fan can purchase around the world.

In what ways do you think Lego Ideas website helps Lego as a company for its product?

Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.

How is Lego creative?

Lego encourages a systematic approach to creativity. … Lego helps children imagine possibilities, create real/physical models based on their ideas, play, manipulate, modify and experiment with their creations, share their models, insights and techniques with others, and analyze their building experiences.

What is the goal of Lego ideas?

LEGO Ideas. The goal was to create a platform where anyone could create and upload a new LEGO kit design. Any idea that receives 10,000 ‘supports’ in 12 months is reviewed by LEGO’s production and legal team for feasibility. Each year, several kit ideas are selected and taken to market.

What is Lego’s broader strategy?

LEGO’s Shared Vision #

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The new vision was to rebuild the company’s brand identity as a creative toy-manufacturing enterprise. In this strategy, the marketing department was asked to provide a wider vision of innovation and creativity in the product development process.

What happens when you win Lego ideas?

If you create a LEGO set via LEGO ideas, you get 1% of the profits, only from that set. If you create a set that sparks a whole series of sets, you only get the money from that set. Of course, your design needs to be approved by LEGO and get 10,000 upvotes too.

How do I contact LEGO with an idea?


Do Legos improve creativity?

LEGO gives space for personalized entertainment and fun. This makes it perfect for creative endeavors, it fuels creativity and encourages people to think beyond the normal.

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