You asked: What is the primary product focus for the LEGO Company?

Ever since the LEGO Group was founded in 1932, our focus has always been on providing fun and engaging play materials of the highest quality and safety for children. Through LEGO® play experiences, we want to create opportunities for children to reach their potential.

What is the goal of Lego company?

The aim of the company’s products is to “inspire and develop the builders of tomorrow”, and all products are based on the underlying philosophy of learning and development – through play. It is the LEGO philosophy that “good quality play” enriches a child’s life – and lays the foundations for later adult life.

What type of production does Lego use?

All of the basic Lego elements start out as plastic granules composed primarily of acrylonitrile butadiene styrene – material Lego is trying to get away from. A highly automated injection molding process turns these granules into recognizable bricks.

What market do Lego operate in?

The Lego Group currently operates 138 retail stores globally, with most of those located in the US with 83 stores, the UK with 14, and Germany with 11. There are also eight LEGOLAND theme parks around the world: based in Windsor, Florida, California, Japan, Malaysia, Billund, Dubai and Germany.

Why is LEGO so successful?

LEGO inspires and develops the builders of tomorrow

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Building with LEGO bricks helps kids develop their creativity, increase their problem-solving skills, become more resilient and boost their collaboration and communication skills.

What is the most expensive LEGO set?

The 7 Most Expensive Lego Sets in the World

  • Top 7 Most Expensive Lego Sets in the World. …
  • Taj Mahal #10256 – $369.99. …
  • Roller Coaster #10261 – $379.99. …
  • Lamborghini Sián FKP 37 #42115 – $379.99. …
  • Diagon Alley #75978 – $399.99. …
  • Hogwarts Castle #71043 – $399.99. …
  • Liebherr R 9800 Excavator #42100 – $449.99.

Who owns LEGO now?

Who invented LEGOs?

World of lego games