Why LEGO is a great brand?

Product – LEGO brick design is simple and extremely versatile. Brand equity – LEGO is recognizable and loved by kids and adults all over the world. Company Values – “Play Well”, Imagination, Creativity, Fun, Learning, Caring, and Quality.

Why is LEGO the most powerful brand?

The children’s toy manufacturer Lego scored highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Is LEGO a good brand?

Lego is the world’s most reputable company as tech giants lag, survey says. … Lego has topped a list of the world’s most reputable companies for the fourth year in a row, according to an annual survey, closely followed by Disney, with both firms appearing in the top 10 every year since 2011.

What are the brand values of LEGO?

In 2020, the LEGO brand was valued at approximately 7.54 billion U.S. dollars. In comparison, the brand’s valuation was 5.4 billion U.S. dollars in 2015.

Brand value of LEGO worldwide from 2015 to 2020 (in million U.S. dollars)

Characteristic Brand value in million U.S. dollars

Why is LEGO so high quality?

High-Quality Material

LEGO is made from thermoplastic, which is known for its strength and durability. The specific plastic, acrylonitrile butadiene styrene, is a petroleum product. It means the raw material pricing is related to the price increase or decrease of crude oil.

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Which brand is the most powerful?

Top 100 Most Powerful Brands of 2020

Company Rank Change 2019 Rank
Apple Inc. 1 2
Coca-Cola Company -1 1
The Walt Disney Company 3
PepsiCo Inc. 4

Is Lego a top 10 brand?

Lego has claimed its place as the 7th strongest brand globally, up four places from 2020, as its BSI score increased to 90.2 out of 100. This comes following a dip in brand strength in recent years, after last claiming the title of the world’s strongest brand in 2017 and losing out on the global top 10 for two years.

What is the main purpose of Legos?

Inspire and develop the builders of tomorrow‘ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.

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