While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys.
Is Lego friends a boy or girl?
Lego Friends is a product range of Lego construction toys designed primarily for girls. Launched in 2012, the theme introduced “mini-doll” figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic.
Is Lego a girl?
Among the “10 characteristics for Lego” set forth in 1963 by the founder’s son, Godtfred, is: “For girls and for boys.” Today, girls and boys play equally with Duplo, Lego’s bigger bricks for toddlers. But starting at the princess phase, Lego’s smaller, more intricate kits skew “boy.”
Is Lego a boy toy?
In 2011, Lego’s market research found that 90% of Lego users were boys. Now, the company’s attempt to address the disparity has outraged the sizable “gender-neutral toys” contingent. … But here’s Lego’s problem: The main market for the $4 billion company’s traditional plastic bricks and mini-figures is boys.
Do teens like Lego?
Many enjoy Lego tremendously as children and into teens only to find new interests and return to Lego many years later. You enjoying it is all that really matters – embrace your hobby and don’t let anyone make you feel bad for it!
What is so special about Lego?
Lego calls it the System of Play, and it is both a manufacturing principle, allowing the company to reuse the same molds to make infinite new sets, and a play proposition: The more bricks you own, the more you can build. … For children, Legos allow them to build whole universes to their idiosyncratic specifications.
What New Line did Lego appeal to girls?
To combat this, Lego has introduced its new ‘Lego Friends’ line aimed at reaching a female audience. This product line features domestically oriented toys like baby dolls and tiny vacuum cleaners, predominantly using colours like pink and purple.
Do gender specific toys affect childhood development?
Feminine toys encourage domestic skills and nurturing. Masculine toys represent competitiveness, violence, aggression, and risk-taking. Neutral and masculine toys are more likely to develop intellectual and scientific skills then feminine toys.
Was Lego Friends successful?
The line was a smashing success from the start. Lego’s profits have soared in recent years. The toymaker’s growth has averaged 15 percent annually since Friends debuted. Last year, it pulled in more than $5.4 billion in revenue—up 25 percent compared with 2014, according to data provided by Lego.