LEGO has built a strong market position over the past several decades. … In parts of Europe, for example, LEGO has developed a monopoly-like position in the market for their little plastic “clip bricks” and defends this position with almost all the weapons in the arsenal of intellectual property protection.
Is LEGO a monopoly or oligopoly?
• Market Structure
The market for construction blocks is a form of oligopoly. LEGO is the seventh-largest toy manufacturer in the world and seriously competes only with companies manufacturing somewhat near substitutes for their plastic building blocks, making the number of firms in the market relatively small.
Why did LEGO lose its patent?
Lego has lost its fight to have its eight-studded bricks protected by trademark law. The Danish company had appealed to the European Court of Justice to overturn a 2004 decision to cancel Lego’s trademark for a red toy building brick.
Is LEGO still patented?
The patents on Lego’s brick design began expiring in the early 2000s; the original patent expired in 2011, and despite many attempts by Lego to get its patents extended indefinitely and then to trademark the design, the company was eventually forced to admit that innovation was its only road to continued success.
How much is LEGO worth?
In the first half of 2015, The Lego Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
The Lego Group.
|Logo since 1998|
|Trade name||The Lego Group|
|Revenue||43.7 billion kr. (2020)|
|Operating income||12.9 billion kr. (2020)|
Are Legos trademarked?
An appropriate disclaimer would be “LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorize or endorse this site”. However, a disclaimer will not serve to undo an improper trademark use.
How long did Lego patent last?
Fifty-eight years ago today, Kirk Godtfred of Lego filed his patent application on the basic building block, literally, of Lego’s billion dollar private fortune. Now, here’s the thing: A patent filed 58 years ago is long expired. The then-standard-17-year term ended in 1978.
What is the most expensive LEGO set?
The 7 Most Expensive Lego Sets in the World
- Top 7 Most Expensive Lego Sets in the World. …
- Taj Mahal #10256 – $369.99. …
- Roller Coaster #10261 – $379.99. …
- Lamborghini Sián FKP 37 #42115 – $379.99. …
- Diagon Alley #75978 – $399.99. …
- Hogwarts Castle #71043 – $399.99. …
- Liebherr R 9800 Excavator #42100 – $449.99.