|Characteristic||Brand value in million U.S. dollars|
What is the Lego brand worth?
Net Worth of Lego in 2021
As of August 2021, The estimated net worth of Lego is to be $40 billion. As of 2020, the company has an operating income of $10.8 billion. The revenue of the company comes from the sales of their products, which they have done for almost 87 years.
How much did Lego sell 2020?
BILLUND, March 10, 2021: The LEGO Group today reported earnings for the full year 2020. Revenue for the year grew 13 percent versus 2019 to DKK 43.7 billion and consumer sales grew 21 percent over the same period. Operating profit was DKK 12.9 billion, an increase of 19 percent compared with 2019.
How much money does Lego earn a year?
In 2020, the LEGO Group generated a global revenue of approximately 5.87 billion euros and employed about 17,500 people worldwide. The LEGO brick is the most important and recognized product of the company and has been named “Toy of the Century” on two separate occasions.
Who owns Lego now?
Is Legoland owned by Disney?
Legoland (/ˈlɛɡoʊ. lænd/, trademark in uppercase as LEGOLAND) is a chain of family theme parks focusing on the construction toy system Lego.
Did Lego lose its patent?
The patents on Lego’s brick design began expiring in the early 2000s; the original patent expired in 2011, and despite many attempts by Lego to get its patents extended indefinitely and then to trademark the design, the company was eventually forced to admit that innovation was its only road to continued success.
What is the most expensive LEGO set?
The 7 Most Expensive Lego Sets in the World
- Top 7 Most Expensive Lego Sets in the World. …
- Taj Mahal #10256 – $369.99. …
- Roller Coaster #10261 – $379.99. …
- Lamborghini Sián FKP 37 #42115 – $379.99. …
- Diagon Alley #75978 – $399.99. …
- Hogwarts Castle #71043 – $399.99. …
- Liebherr R 9800 Excavator #42100 – $449.99.
Is LEGO still popular in 2020?
Lego consumer sales jumped 21% in 2020, the result of a broader product range, e-commerce investments paying off and a surge of growth in China. The Danish toymaker reported revenue for the year that topped 43.7 billion Danish krone, about $6.99 billion, up 13% compared with 2019.